Campaigns that use dynamic variable content can see an increase of up to 30% in open rates and 50% in click through rates.
While segmentation is great for increased responses, the holy grail of marketing is true one-one-one communication --delivered simultaneously to millions.
MarketTraq’s M-Blocks™ technology makes that kind of mass customization not only possible, but simple, efficient, and automated.
In addition to eliminating the need to keep and update multiple email lists, each with its own creative, MarketTraq’s proprietary M-Blocks™ technology allows marketers to deliver an infinite number of independently unique emails to as many subscribers as needed, using a single M-Blocks™ email and the data you have on record for each subscriber.
Simply build a template, designate M-Blocks™ placeholders, and build out individual M-Blocks™ that tie in to either a single field in your database or unique segments you’ve previously created. When you send your email, the M-Blocks™ system will automatically determine which block (or M-Blocks™) of text, images, or HTML to insert into each M-Blocks™ in the email body.
M-Blocks™ allow you to dynamically generate millions of totally unique email messages, while you still only deploy a single email drop.
When combined with MarketTraq’s state-of-the-art segmentation and Google Analytics integration, M-Blocks™ allow you to take your email marketing to a whole new level.
With MarketTraq M-Blocks™, you can:
- Develop more powerful email marketing automation solutions
- Dynamically create multiple email campaigns for list segments
- Increase open and click through rates through dynamic variable content