80% of your business comes from only 20% of your customers.

This means that a lot of money can be wasted sending the wrong emails to the wrong prospects. How do you make sure that qualified leads are getting more targeted messaging than window shoppers?

MarketTraq has the answer: our proprietary Email Engagement Score.

The MarketTraq Email Engagement Score is a quantitative method for tracking and prioritizing sales efforts in order to target the most highly qualified leads in your sales funnel.

By allowing you to easily identify prospects who are receptive to and engaging with your brand and your messaging, the Email Engagement Score takes the difficulty out of lead qualification and helps you segment your prospects based on their level of subscriber engagement.

Through segmentation based on subscriber behaviors, instead of demographics and self reported data, you can focus your sales efforts where they’ll really count -- on those that are listening and responding.

It also helps increase conversions for less qualified prospects. By targeting subscribers on your email list that have lower engagement, you can test new messaging, creative, copy, and offers to re-engage them and increase the value of your email database to your organization.

MarketTraq’s Email Engagement Score aggregates users by the behaviors they exhibit in responding to your emails. Each action, such as opening an email or clicking on a specific link within an email, is recorded and assigned a numeric value. Marketers can create their own value system to rank the importance of subscriber behaviors, so that each value is tailored perfectly to meet each company’s unique lead qualification requirements.

With your Email Engagement Score, you can:

• Segment email lists based on subscriber behavior
• Identify leads who represent the biggest potential revenue stream and increase conversions through highly targeted email campaigns
• Re-activate subscribers and leads who haven’t responded or engaged recently

Contact us today to find out if MarketTraq can help you achieve the way many of our customers have.